Emerson Climate Technologies has committed an additional $10,000 to The Florida State University College of Communication & Information through the Center for Hispanic Marketing Communication (HMC) at the School of Communication.

That brings the total pledged by Emerson Climate Technologies to students at the College to $25,000 since 2007. The money funds scholarships awarded to outstanding graduate and undergraduate students studying Hispanic marketing. The most recent Emerson scholars are Natalie Kates, Claudia Medina, and Michelle Orrick.

“Emerson has continued to benefit from the research of the Center for Hispanic Marketing,” said Geoff Godwin, vice president of marketing for the White-Rodgers division of Emerson Electric Co. Godwin is currently serving as chairman of the advisory board of the Center for Hispanic Marketing.

“We are grateful to Emerson for stepping up to support our students in this way,” Felipe Korzenny, director of the center, said, “and for the outstanding work that our students are doing. We have developed a great relationship with leaders in the Hispanic marketing industry, many of whom are serving on our board.”

The Center for Hispanic Marketing is the first of its kind in the United States devoted to educating students as well as professionals in the field. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry.

Emerson Climate Technologies is one of the industry leaders supporting the center’s study of Hispanic marketing. To learn more, visit the Center for Hispanic Marketing website at http://hmc.comm.fsu.edu.