School of Library and Information Studies’ Master of Science in Information Technology (MSIT) student, Stephany C. Jones, is CEO of WBS Multimedia. Her story is inspiring for women who want to get into IT and helps to demonstrate the value of SLIS graduate IT education. Her company is cutting edge, spearheading multimedia marketing campaigns which encompass: mobile friendly websites, search engine optimization (SEO), social media management (Facebook, Google+, Youtube, Twitter, etc.), corporate graphic art, web videos/commercials, text message campaigns, online newsletters, content writing, and much, much more. Online marketing is their specialty.
Uniquely, they are a bilingual branding boutique as all their services are offered in both English and Spanish, a necessity in Central and South Florida. By the end of the year they will have expanded their web branding services to Latin America as WBS Latino will be opening an office in South America.
Ms. Jones stated that “The SLIS MSIT degree offered me a lot of practical knowledge to include useful resources that I have been able to implement into my business which have saved us both time and money. The professors in the program were always available, accessible, and knowledgeable. I would encourage others to consider training in IT as it is one of the few careers that make the world smaller and surpasses the barriers of distance, culture, and race preparing you for a globalized future.”
The SLIS Master’s in Information Technology degree enables students to gain a solid foundation in areas such as information architecture, information quality assurance, usability, IT governance, information systems management, IT project management, user experience design, IT documentation/technical writing and communication, information archives, distributed information systems, data management, and mobile information systems. The degree provides expertise in information technology, individual and organized behavior, and information management targeted to the IT skills needed within the information rich and the information provision environments.