Communications Coordinator (News Bureau) @ NFL

Posted by Michael Walsh on

Overview /Objective

This position will oversee with direction from the Senior Coordinator, Director, and Chief NFL Spokesman execution of the league’s media monitoring and rapid response operation, providing real-time updates to NFL leadership and stakeholders. The ideal candidate will be able to track, analyze, measure, and disseminate news coverage and social media activity important to the NFL in a timely fashion and digestible format. In addition, the Coordinator will serve as a key member of the league’s News Bureau to assist in building relationships with reporters and secure positive coverage on league initiatives, events, players, executives, and compelling storylines.

Responsibilities

  • Help to oversee the work of two media monitors and provide direction and quality control for daily clips packages.
  • Be an analytical force in the media monitoring operation and News Bureau, providing key analysis and reports on the volume, tone, and tenor of coverage.
  • Coordinate internal information-gathering for editorial calendar and proactive communications across the league.
  • Generate and place stories that reflect the NFL’s values and successes.
  • Help plan and execute press conferences, media availabilities, league meetings, executive briefings, etc.

Required Qualifications

  • Bachelor’s degree in related field and 2-3 years of experience in communications, public relations, public affairs, government relations, media analytics OR an equivalent combination of education and experience.
  • Knowledge of PR functions including media relations, executive/corporate communications tactics, storytelling and story placement, and coverage analysis.
  • Excellent analytical skills, strategic thinking, and proactivity.
  • Ability to draft coverage reports, press releases, pitches, executive briefing materials, and other communications tools.
  • Knowledge of and interest in the NFL, current events and trends in sports media, marketing, and business.
  • Strong written and verbal communications skills.
  • Excellent organizational and strong multi-tasking skills.
  • Ability to proactively identify opportunities to promote the NFL, employing cutting edge communications tools and strategies.

Other Key Attributes / Characteristics:

  • Knowledge of the PR field including experience developing communications plans.
  • Excellent news judgement and an ability to identify holes and opportunities in coverage.
  • Anticipates next steps and sets high standards in all they do.
  • Intellectual curiosity and a proven track record delivering high-quality work.
  • Excellent written and oral communication skills.
  • A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the league.

Interested? Learn more here.