Marketing Coordinator

TopGolf

Atlanta, GA

Overview

Topgolf is seeking a Marketing Coordinator (MC) to bring campaigns to life at a local level. Responsible for planning and executing national and local marketing efforts specific to their area, the MC will understand where to find our Topgolf demographic and identify the newest hot spots on the local social scene to find them.

The MC must ensure a truly integrated approach to marketing activity and will need to collaborate with other Coordinators in market. Their communication and teamwork skills as well as their vibrant personality are key to success.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Key Responsibilities

Manage, train and schedule hourly Marketing Lead and Brand Ambassadors for in-venue marketing and outreach activation shifts

Execute and activate central marketing campaigns and toolkits on-site as directed by the corporate marketing team and Regional Marketing Manager

Execute outreach programs as part of national and local campaigns and/or to enhance community relations, and complete recaps after each

Manage set up and execution of outreach activations at local events, festivals, etc. Collaborate with other Coordinators in your market on shared activation opportunities

Throughout and following marketing campaigns, actively produce social media posts, photographs, program summary and recap

Create and post content on local venue Facebook page, monitor performance and engagement to inform approach for future content

Own partnerships activation or digital ad recaps, when requested

Track results of all activity and make recommendations for future activity (KPI’s, budgets/financial returns)

Work with venue managers to educate and engage associates on important campaign details including campaign objectives, target audience, upsell tactics, offers, etc.

Ensure all materials on display in venue comply with brand standards (timely/updated/in good shape), including campaign collateral

Maintain the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.)

Manage local venue budget, including tracking/submission of invoices for processing

Review and fulfill requests for donations/sponsorships of local sports teams, charities, schools and other organizations

Assist with coordinating charitable outreach that can also be a business/networking opportunity

Be in-the-know on competitor activity and promotions

Reports to Director of Operations

Key Qualifications

Bachelor’s Degree required (Marketing, Communications or Public Relations degree, preferred)

1+ year of experience in a Marketing role in work environment

Demonstrated leadership experience (can be through employment or school)