FSU Center for Hispanic Marketing Communication students and professors present at FIU Conference

Students and faculty from the Florida State University (FSU) Center for Hispanic Marketing Communication (HMC) attended and presented research at the “Hispanic Communication Conference: Bridging Culture and Behavior”.  This event was hosted by Florida International University (FIU)’s School of Journalism & Mass Communication on Nov. 7-8 in Miami, Fla. The conference began with a special welcome …

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COMM grad students’ article about attending AHAA Conference published by HispanicAd.com

Students from the FSU Center for Hispanic Marketing Communication (HMC) attended the 2013 Association of Hispanic Advertising Agencies’ Conference, on April 29 through May 1, in Miami, Fla. After their positive experiences at the Conference, two Integrated Marketing Communication students, Alejandra Guacaneme and Joana Wong, wrote an article that was published on HispanicAd.com.  This website …

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Comm. grad student's report published by HispanicCMO.com

A report written by Alejandra Guacaneme, a master’s student at the Florida State University (FSU) School of Communication, was published on HispanicCMO.com.  The topic covers ‘Branding Opportunities in the Baby Care Industry with Hispanic Moms’.   HispanicCMO.com is a platform for Hispanic Marketers to exchange ideas about the challenges in marketing to U.S. Hispanic Consumers regardless of cultural …

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