Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
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Korzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Korzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
CONTINUE READINGCOMM student documentaries shown at Student Life Cinema on May 2
The School of Communication’s documentary production class held a film production premiere for their final projects on Thursday, May 2. The show featured a total of seven short pieces, each about 15-20 minutes, in FSU’s Student Life Cinema (SLC). Throughout the spring semester, groups of media production student filmmakers worked on developing and producing documentaries. …
CONTINUE READINGSteve Ellis Memorial 5K Run/Walk on May 18 to support COMM scholarships
The second Steve Ellis Memorial 5K Scholarship Run/Walk will start at 8 a.m. on Saturday, May 18. The race will begin and end at the FSU Baseball Stadium. Proceeds will be used towards the Steve Ellis Memorial Scholarship Fund that supports students in FSU’s School of Communication in memory of Ellis, longtime FSU sportswriter for the Tallahassee …
CONTINUE READINGCOMM Professor Korzenny quoted in Sun Sentinel about the role of U.S. Hispanic voters
In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject. He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown …
CONTINUE READINGCOMM grad students’ article about attending AHAA Conference published by HispanicAd.com
Students from the FSU Center for Hispanic Marketing Communication (HMC) attended the 2013 Association of Hispanic Advertising Agencies’ Conference, on April 29 through May 1, in Miami, Fla. After their positive experiences at the Conference, two Integrated Marketing Communication students, Alejandra Guacaneme and Joana Wong, wrote an article that was published on HispanicAd.com. This website …
CONTINUE READINGCOMM Professor Rodin selected for 2013 College Sports Summit Pioneer Award by Sports Video Group
Sports Video Group (SVG) selects Mark Rodin, executive director of Seminole Productions and professor at the Florida State University (FSU) School of Communication, for the 2013 SVG College Sports Summit Pioneer Award. Since SVG started offering this prestigious acknowledgment in 2012, Rodin is only the second recipient chosen for his significant industry and academic media production …
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