Marketing Manager
Sonny’s BBQ (ACG BBQ, LLC – franchisee)
Job Description
General Purpose:
Reporting directly to the President and Director of Marketing, the Marketing Manager will serve as the primary point of contact for local store Marketing and Catering Sales in the Tallahassee, Thomasville & Albany GA market. This person will be responsible for developing and implementing marketing strategies and community outreach programs to maximize sales growth and spread the spirit of BBQ throughout the designated market.
Responsibilities and Duties:
Duties include, but are not limited to the following:
• Increasing brand awareness in local markets to keep Sonny’s BBQ “top of mind” and drive traffic and sales
• Coordinating community events (Bridal expos, Business expos, Taste of, etc)
• Participating in network groups (Chamber, Young professionals, Restaurant Association, Food Truck Association, etc)
• Market canvassing around each location
• Ensure consistent brand and image is maintained in restaurant and marketing materials
• Partner with General Managers to look beyond daily operations and actively seek ways to increase sales in their market
• Generate ideas, create and implement local promotions, contests and programs
• Assist with store image and customer engagement
• Identify, develop and manage major sponsorship opportunities within the market
• Manage relationships with media outlets in each market
• Media alerts and press releases
• Be spokesperson for company
• Assist with implementation of corporate promotions on a local level
• Coordinate marketing aspects of new store openings and special events
• Track local store marketing expenses for each location
• Develop and strengthen relationships with community groups through grassroots efforts
• Create opportunities to expand community relationships to drive traffic back to stores
• Coordinate spirit nights and track results
• Coordinate Random Acts of BBQ program and other philanthropic efforts
• Manage requests for charitable donations of food and gift certificates
• Ensure stores are tracking and reporting donations for LSM summary
• Strengthen catering segment in each location
• Ensure Third Party Delivery is being managed properly
• Identify catering customers and keep them engaged through relationship management
• Work with General Managers to identify growth opportunities
• Develop strong catering team in each location to ensure Sonny’s BBQ image is maintained during catering events
• Actively participate in high profile cater events
• Coordinate Food Truck schedule, events, and actively seek new opportunities
Required Knowledge, Skills, & Abilities
• Ability to maintain composure and objectivity during difficult situations
• Strong interpersonal, teamwork, and communication skills
• Strong computer skills, including experience with Microsoft Office programs
• Strong skill in building and maintaining relationships
• Good organizational and planning skills
• High drive, persistence, sense of urgency, and initiative; ability to produce results
• Must display integrity, discretion, strong work ethic, and professional demeanor
• Must be dependable and reliable
Required Education and Experience
• Bachelors degree in Marketing, Business Administration, Communication, Public Relations or related field ; or any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.
• At least 1 year related experience
Job Type: Full-time
Contact:
Melissa Cubillos, Director of Talent & Culture
ACG BBQ LLC, Franchisee of Sonny’s Real Pit Bar-B-Q®
(561) 843-4788