A study conducted at the Center for Hispanic Marketing Communication (the Center) at Florida State University concluded that Hispanic females are more dissatisfied with their bodies than any other ethnicity. Dr. Sindy Chapa, director of the Center, Dr. Felicia F. Jordan Jackson, Dr. Jaejin Lee and Dr. Kimberly A. Davis conducted the study to discover …
CONTINUE READINGTag: Center for Hispanic Marketing Communication
CCI Study Reveals Hispanic Females Least Happy with Body Image
Center for Hispanic Marketing Communication Adds Marketing VP Leif Roll to Advisory Board
The Florida State University Center for Hispanic Marketing Communication continues to add to their impressive Advisory Board roster with the addition of Leif Roll, State Farm Marketing Vice President. Leif joined State Farm® in 2000 as an Assistant VP of Marketing, helping to launch the company’s bank and mutual fund product offerings after spending 18 …
CONTINUE READINGCOMM professor Korzenny published by HispanicAd.com on minority trends in digital media
Florida State University School of Communication professor Felipe Korzenny’s article, “Multicultural Usage of Digital Media,” was published on the website HispanicAd.com on April 26. Korzenny, who is also the director of the FSU Center for Hispanic Marketing Communication, wrote about the Center’s findings of a survey conducted in 2013, which measured an individual’s time spent …
CONTINUE READINGDr. Sindy Chapa joins Center for Hispanic Marketing Comm. as Associate Director and Assistant Professor
Dr. Sindy Chapa recently joined the FSU School of Communication as an Assistant Professor. She is also serving as the Associate Director for the School’s Center for Hispanic Marketing Communication (HMC). With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile. Previously she worked as an Assistant Professor and Associate Director …
CONTINUE READINGKorzenny addresses Hispanic/Latino Entrepreneur Summit
Dr. Felipe Korzenny, professor of Communication and director of the Center for Hispanic Marketing Communication at The Florida State University, was one of the speakers at the 2010 Tallahassee Hispanic/Latino Proefessionals and Entrepreneurs Summit. Read more…
CONTINUE READINGHMC Research featured in Ad Age publication
The 2009 edition of Hispanic Fact Pack, Annual Guide to Hispanic Marketing and Media, featured two charts created from research by the Center for Hispanic Marketing Communication, an affiliate of the School of Communication. The Fact Pack, a supplement to Advertising Age magazine, explained that the “U.S. Hispanic market eked out 1.9% growth in 2008 …
CONTINUE READINGHispanic Marketing Communication students lend perspective
Advertising Age columnist Rochelle Newman-Carrasco, in examining the changing perceptions of the Hispanic market and advertisers’ approach to it, recruited a group of students from the School of Communication’s Center for Hispanic Marketing Communication to give their opinions of the Association of Hispanic Advertising Agencies’ conference. ————————————————————————————————- Experiencing a conference as if for the first …
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