The Center for Hispanic Marketing Communication at Florida State University (FSU)’s School of Communication is hosting “Puntos de Vista,” or “Points of View”, an international Spanish-language documentary festival. Communication, media production and film-making undergraduate students/faculty in colleges and universities across the U.S., Latin America, the Caribbean and the Iberian Peninsula are invited to participate. Submitted video entries are …
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Center for Hispanic Marketing Communication International Spanish-language film festival's entries due by Dec. 13
Asst. Professor & Center for Hispanic Marketing Comm. Associate Director Chapa quoted by Miami Diario at FIU Conference
FSU School of Communication Assistant Professor & Center for Hispanic Marketing Communication Associate Director, Dr. Sindy Chapa, attended the “Hispanic Communication Conference: Bridging Culture and Behavior” hosted by Florida International University on Nov. 7-8 in Miami, Fla. Chapa quoted in an article by the MiamiDiario.com. Having conducted research on the U.S. Hispanic market, she stressed the …
CONTINUE READINGCenter for Hispanic Marketing Communication hosts annual advisory board events
The Center for Hispanic Marketing Communication (HMC) at the Florida State University College of Communication & Information (FSU CCI) is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
CONTINUE READINGKorzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
CONTINUE READINGDr. Sindy Chapa joins Center for Hispanic Marketing Comm. as Associate Director and Assistant Professor
Dr. Sindy Chapa recently joined the FSU School of Communication as an Assistant Professor. She is also serving as the Associate Director for the School’s Center for Hispanic Marketing Communication (HMC). With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile. Previously she worked as an Assistant Professor and Associate Director …
CONTINUE READINGCOMM Professor Korzenny quoted in Sun Sentinel about the role of U.S. Hispanic voters
In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject. He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown …
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