Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed in a story by NPR’s Here & Now Contributor’s Network, KUT, over a smart phone app that translates an English-language film about civil rights activist César Chávez. The app, called myLINGO, partnered …
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COMM Professor Korzenny discusses the importance of U.S. Hispanics in NPR interview
FSU to host International Spanish Documentary Festival on April 10-11 and announces public online voting from March 24-April 7
Written By: Gabriela Lor and Edited by: Natalie Kates The Center for Hispanic Marketing Communication (HMC) at Florida State University (FSU)’s College of Communication & Information will host the fifth edition of an international Spanish-language documentary festival called “Puntos de Vista”, which translates to “Points of View” in English. The festival will take place at …
CONTINUE READINGCenter for Hispanic Marketing Communication International Spanish-language film festival's entries due by Dec. 13
The Center for Hispanic Marketing Communication at Florida State University (FSU)’s School of Communication is hosting “Puntos de Vista,” or “Points of View”, an international Spanish-language documentary festival. Communication, media production and film-making undergraduate students/faculty in colleges and universities across the U.S., Latin America, the Caribbean and the Iberian Peninsula are invited to participate. Submitted video entries are …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
CONTINUE READINGKorzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
CONTINUE READINGCOMM Professor Korzenny quoted in Sun Sentinel about the role of U.S. Hispanic voters
In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject. He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown …
CONTINUE READINGKorzenny quoted in Fox News Latino about increasing mobile use among Hispanics
Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics. He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice …
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