A blog post written by Dr. Felipe Korzenny, director of the Florida State University (FSU) Center for Hispanic Marketing Communication, was cited by social media marketer, Joe Kutchera, regarding reasons behind the increasing mobile technology use among Hispanics.
Joe Kutchera’s blog post was published on January 16, 2013 and can be found online at: joekutchera.com/2013-the-year-of-mobile-for-u-s-hispanics/
The FSU Center for Hispanic Marketing Communication at the Florida State University College of Communication & Information was founded by Dr. Felipe Korzenny in 2004. This Center is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the U.S. Hispanic marketing industry.