Florida State University School of Communication professor Felipe Korzenny’s article, “Multicultural Usage of Digital Media,” was published on the website HispanicAd.com on April 26. Korzenny, who is also the director of the FSU Center for Hispanic Marketing Communication, wrote about the Center’s findings of a survey conducted in 2013, which measured an individual’s time spent …
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COMM professor Korzenny published by HispanicAd.com on minority trends in digital media
Center for Hispanic Marketing Communication hosts International Spanish Documentary Festival
The Center for Hispanic Marketing Communication (HMC) in Florida State University’s College of Communication & Information (FSU CCI) hosted the fifth edition of the International Spanish Documentary Festival, Puntos the Vista (Points of View), on April 10 and 11, 2014. “Puntos de Vista” promotes the creativity and originality of documentaries written and produced by Hispanic students in communication and film studies …
CONTINUE READINGCOMM Professor Korzenny discusses the importance of U.S. Hispanics in NPR interview
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed in a story by NPR’s Here & Now Contributor’s Network, KUT, over a smart phone app that translates an English-language film about civil rights activist César Chávez. The app, called myLINGO, partnered …
CONTINUE READINGCOMM Professors Korzenny and Houck recognized as 2013 University Newsmakers
FSU University Communications and the Office of the Provost hosted the second annual “Newsmakers of the Year” event on Jan. 28 at the Turnbull Conference Center. According to the Associate Vice President of Integrated Marketing & Communications, Dr. Jeanette De Diemar, “the Newsmakers of the Year event was an opportunity to recognize the collaborative efforts between …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
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