Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed in a story by NPR’s Here & Now Contributor’s Network, KUT, over a smart phone app that translates an English-language film about civil rights activist César Chávez. The app, called myLINGO, partnered …
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COMM Professor Korzenny discusses the importance of U.S. Hispanics in NPR interview
Center for Hispanic Marketing Communication Associate Director and grad students to present at the New Mainstream Business Summit
Florida State University (FSU) Center for Hispanic Marketing Communication (HMC)’s Associate Director, Dr. Sindy Chapa, and graduate communication students will present on a panel at the New Mainstream Business Summit on Thursday, March 13, from 4:15-5:30 p.m. They are scheduled to present an insight panel session based on original research that includes a study on …
CONTINUE READINGFSU Center for Hispanic Marketing Communication students and professors present at FIU Conference
Students and faculty from the Florida State University (FSU) Center for Hispanic Marketing Communication (HMC) attended and presented research at the “Hispanic Communication Conference: Bridging Culture and Behavior”. This event was hosted by Florida International University (FIU)’s School of Journalism & Mass Communication on Nov. 7-8 in Miami, Fla. The conference began with a special welcome …
CONTINUE READINGAsst. Professor & Center for Hispanic Marketing Comm. Associate Director Chapa quoted by Miami Diario at FIU Conference
FSU School of Communication Assistant Professor & Center for Hispanic Marketing Communication Associate Director, Dr. Sindy Chapa, attended the “Hispanic Communication Conference: Bridging Culture and Behavior” hosted by Florida International University on Nov. 7-8 in Miami, Fla. Chapa quoted in an article by the MiamiDiario.com. Having conducted research on the U.S. Hispanic market, she stressed the …
CONTINUE READINGCenter for Hispanic Marketing Communication hosts annual advisory board events
The Center for Hispanic Marketing Communication (HMC) at the Florida State University College of Communication & Information (FSU CCI) is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
CONTINUE READINGKorzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
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