The Florida State University Center for Hispanic Marketing Communication continues to add to their impressive Advisory Board roster with the addition of Leif Roll, State Farm Marketing Vice President. Leif joined State Farm® in 2000 as an Assistant VP of Marketing, helping to launch the company’s bank and mutual fund product offerings after spending 18 …
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Center for Hispanic Marketing Communication Adds Marketing VP Leif Roll to Advisory Board
COMM Professor Korzenny discusses the importance of U.S. Hispanics in NPR interview
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed in a story by NPR’s Here & Now Contributor’s Network, KUT, over a smart phone app that translates an English-language film about civil rights activist César Chávez. The app, called myLINGO, partnered …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
CONTINUE READINGKorzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
CONTINUE READINGCOMM Professor Korzenny quoted in Sun Sentinel about the role of U.S. Hispanic voters
In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject. He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown …
CONTINUE READINGCOMM grad students’ article about attending AHAA Conference published by HispanicAd.com
Students from the FSU Center for Hispanic Marketing Communication (HMC) attended the 2013 Association of Hispanic Advertising Agencies’ Conference, on April 29 through May 1, in Miami, Fla. After their positive experiences at the Conference, two Integrated Marketing Communication students, Alejandra Guacaneme and Joana Wong, wrote an article that was published on HispanicAd.com. This website …
CONTINUE READINGKorzenny quoted in Fox News Latino about increasing mobile use among Hispanics
Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics. He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice …
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