Where Are They Now – IMC Alumnus Michael J.A. Davis

Alumnus Michael J.A. Davis

Michael J.A. Davis is a self-described brand geneticist. He delves into an organization’s DNA to realign and reassert values that contribute to how the rest of the world perceives them, and he loves what he does. After finishing his bachelor’s degree at George Mason University, Davis came to Florida State University as a student in the …

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Marketing Execs to Speak on Panel 10/24

Ten distinguished leaders in the marketing field will visit Florida State University (FSU) on October 24 to lead a discussion on diversity and the importance of Hispanic-geared marketing efforts. The professionals, many of whom are part of the College of Communication and Information’s Center for Hispanic Marketing Communication Advisory Board, will be flying in from …

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Alumnus Michael Goldberg Trains the Future Fighters of Advertising

Alumnus Michael Goldberg (B.S. ’88) is the CEO of Fort Lauderdale-based Zimmerman, a company that identifies less as an advertising agency and more as a retail growth machine. Zimmerman is home to a rigorous internship program, InfuZion, that teaches students to look at advertising as a creative medium that must also yield significant business results. …

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Elizabeth Barrios Brings the Mambo to Speech Pathology

Elizabeth Barrios started out wanting to build things. As a student in her last year of high school in Cuba, she was preparing to become an architect or engineer, until one day she visited a school for children with behavioral disorders. Her experience there altered the course of her career, a particular teacher/ student interaction …

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Rachel Skibicki Makes Strides With Chick-fil-A

Rachel Skibicki (B.S. ‘14) always knew she wanted to work for a company that focused on giving back to the community, a virtue instilled with her during her time studying Information Communication Technology at FSU. “FSU provided me many opportunities to lead, grow, and give back to the community,” explains Skibicki. “Many of my leadership …

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Ashleigh McDonald Opens Happiness At Her Job With Coca-Cola

After working hard to balance two majors at FSU while also volunteering at WFSU, Ashleigh McDonald launched into her career in marketing when she started off working at a sports marketing agency in Charlotte, NC. “While parts of the job were amazing, it was a very fast paced, high turnover environment that was incredibly stressful …

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